Aveda Mission Statement

At Aveda Institute, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world.

AUTHENTICALLY, SINCE 1978

Our mission at Aveda

...is to care for the world we live in, from the products we make to the ways in which we give back to society. At Aveda, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world.

Proudly Leaping Bunny Approved

We’re Leaping Bunny Approved and have been opposed to animal testing since our start in 1978.

Pioneer in post-consumer
recycled packaging

First beauty company using 100%
post-consumer recycled PET.

With naturally derived ingredients

From plants, non-petroleum
minerals and water.

Wind-powered manufacturer

All of our products are manufactured
with 100% wind power through renewable
energy credits and carbon offsets.

Pure-Fume^™ aroma

Created with the art and science
of pure flower and plant essences.

Certified B Corporation ™

As a B Corp™, we’re part of a global community of leaders using business as a force for good.

100% Vegan

Aveda is 100% vegan – now and forever.