What is Aveda?
Aveda is a global, environmentally pioneering company founded in 1978. A widely recognized, path-blazing brand of nature-based products for hair, skin, body and well-being. Beyond our reputation for retail excellence, we’re acclaimed for our salon/spa network—made up of like-minded industry trendsetters, award-winners, and educators, supported at every step of their creative and business growth.
In all, we champion best-business practices: “Our mission at Aveda is to care for the world we live in, from the products we make to the ways in which we give back to society. At Aveda, we strive to set an example for environmental leadership and responsibility, not just in the world of beauty, but around the world.” – Horst Rechelbacher