PREPARE TO ACHIEVE YOUR DREAMS
You have a goal. Perhaps it’s to be a stylist. A spa therapist. An editorial artist. Whatever it may be, you have the talent and drive to achieve it. And at the Aveda Institute, you have the opportunity. You’ll learn from exceptional instructors. Study Aveda-exclusive curriculum. And connect to the most successful, sustainable network of salon professionals in the industry—one that offers you opportunities to develop and thrive throughout your career. At the Aveda Institute, you’ll master the technical skills needed to excel while cultivating your own unique talents. You’ll join a global team committed to artistic, business and environmental excellence. And you’ll grow as both a professional and a person.
HIGH STYLE. HIGH INCOME. HIGH DEMAND.
The salon industry is about abundance. If you’re interested in fashion, you can work on photo shoots, runway shows, movies and more. If you prefer a salon environment, the industry is exploding, and the career paths are vast and varied. The price of a hair cut in an Aveda salon is twice the industry standard; that means you can earn well over the national average. And the jobs are out there. The number of Aveda salons and spas alone has increased 61% in the last 2 years, which means a growing demand for expertly trained salon professionals—and the Aveda network looks to Aveda Institutes first.
CONNECT WITH PROSPECTIVE EMPLOYERS.
Your potential for success is unlimited, but education is only the first step. You need industry connections and placement opportunities. Aveda gives you both. Between 50 and 75 salons visit our Institutes for multiple career fairs every year. Over 80% are looking to grow their business and add top talent. And new hires are up by 37% nationwide. But Aveda salon professionals don’t wait until you’ve graduated to become involved. They work directly with you throughout your course of study: teaching classes; providing work/study opportunities; even sponsoring study-abroad programs with Aveda salons in Europe, Asia and Australia.
REAL SALON ENVIRONMENT. REAL WORLD SKILLS.
Salons are exhilarating places to work. Especially Aveda salons. The energy and expression fuel a culture of creativity. And the power of the Aveda brand draws consistent customer traffic. Aveda Institutes are no different. From the first day, you’re practicing in an actual salon environment with real salon guests. You immediately begin refining your technical skills in service delivery, consultation, image crafting, guest care, treatment and more. Our goal isn’t just to prepare you to get your license. It’s to help you begin a lasting career within the Aveda network. So you’ll also learn about the salon/spa business, including operations, business development and product retailing. It’s a comprehensive skill set that will serve you throughout your career.
INSPIRATION AND INSTRUCTION FOR THE LIFE OF YOUR CAREER.
Aveda is about mentoring. Great people helping great people. Growing and evolving with Aveda throughout your career. So we offer a complete education system. In fact, we’re the only major manufacturer that has dedicated programs for every channel of professional and salon development: basic, intermediate, advanced and business. Explore annual Aveda education classes. Aveda Business College. Advanced Academies in New York, London, Berlin, Toronto and Vancouver for refining technical skills. And the Aveda Master Jam, a chance to be inspired by industry-leading, award-winning artists.
WE GIVE NETWORK A WHOLE NEW MEANING.
The Aveda network is a powerful global family—more than 6,500 salons, spas, institutes and stores in over 20 countries—aligned by a common goal. It is one of the fastest growing worldwide salon networks. And the most successful salon business model in the industry. The possibilities within the Network are limitless: in-salon, your career path ranges from stylist and colorist to salon owner. If you aspire to be an Aveda educator, freelance and corporate opportunities abound. If retail is your calling, explore sales and management positions with the Aveda Experience Center. And if your vision is to work for Aveda Corporation, the Aveda Institute is the ideal place to start.
THEY LOVE US. THEY REALLY LOVE US.
Aveda is a brand consumers love. And we’re not just saying so. Aveda was dubbed a “love brand” in the book Trading Up: The New American Luxury. No other brand so uniquely connects fashion, beauty, wellness and art, as the stats show: 94% of Aveda service providers feel the brand makes an extremely favorable impression. 72% of non-Aveda service providers agree. And 70% of both Aveda and non-Aveda providers find the Aveda mission extremely meaningful. We’re proud of the loyalty and social consciousness we inspire. And you can be a part of it.
BEAUTY IS AS BEAUTY DOESSM
We are passionate artists—and passionate citizens. We support values that facilitate a sustainable economy and culture. And we believe in serving as agents of change—in our workplaces, with our families and friends, in our communities, and in our classrooms. The Aveda brand has always been rooted in environmental sustainability. We’re the first beauty company manufacturing with 100% certified wind power,* and our funding of new wind turbines generates enough wind energy to offset 100% of the electricity used by our primary manufacturing facility in the U.S. We use ethical ingredients, traceable from soil to bottle. Organic ingredients and practices. Plant-based alternatives to synthetic chemistry. And responsible packaging. We empower consumers by giving them choices that are organic and environmentally sound.
*Per a review of WWD Beauty Report International Top 100 Cosmetic Manufacturers’ corporate websites in April 2007. The wind energy goes into a utility grid from which we draw power.
PEOPLE ARE TALKING. ESPECIALLY EMPLOYERS.
“Hiring students from the Aveda Institute makes it easier on me as an owner, because I don’t have to spend as much time, energy and money training them on the Aveda methodology. They come already prepared, knowing Aveda products and signature spa services.” —Marjorie Livingstone, Owner, Aveda Bethesda Salon and Spa ”I like to hire students from the Aveda Institute because they are so far ahead of the game compared to students from other schools. They are light years ahead in knowledge and cutting technique. They’re able to go out and make a difference right away, as opposed to training with someone else first. And they have a very strong grasp of the Aveda methodology.” —Riccardo Santoro, Owner, Varuna SalonSpa
WE’VE DRAWN A LINE IN THE SOIL.
Our commitment to the Earth runs deep. We don’t use organic ingredients just to be trendy; we led that trend ourselves. 89% of our herbal ingredients are certified organic* because it helps us ensure the integrity of the soil from which they come, and helps protect the health of those who work on it. It’s why we use the highest possible percentage of post-consumer recycled materials in our packaging, raise millions of dollars every Earth Month for causes like clean water, and pioneer programs—like Aveda Caps Recycling—that protect people, wildlife and planet. We set an example in the industry, because we believe it’s not enough for business to do well—it must also do good.
*Based on total tonnage